We help successful business owners transform their old website into a powerful mobile friendly, secure, easy to use platform, so they can enjoy more leads and more income without working harder, even if they think it’s a dream. We do that through exceptional video support, Fort Knox-like security, consulting, workshops and providing insights on publishing that will make Google and your customers love your site. If you are ready to step it up a notch and take control, simply complete my Website Worksheet to get started.


Responsive Websites

Those websites that look great on all mobile devices! Ensure your customers can access your content on their phones and tablets.
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Making Magic Happen...

Keeping it simple is what we try to do. Sure we have loads of features & benefits, but essentially you need a great looking, easy to use website. A way to get more leads, easily add content and learn more on how to grow your business.

Web Design

A good website is primarily a combination of quality content and good design which impresses your customers. When a good amount of traffic flows to your website, it helps you gain popularity and make more profits.

Email Marketing

The success of a business relies on minimising expenses and maximising sales. Email marketing is an important tool for any business that wants to be successful in marketing and advertising its products and services.

Content Marketing

With a content strategy and content for your website, newsletters social media and more, you get to show your potential clients you are a thought leader in your business or industry. We show you what you need to know; build in some amazing and easy to use content tools for your website.


The Business Club for driven business owners looking to be inspired, learn & connect. No Membership fees! Ever.


All our websites come with a built in manual and training videos to ensure you are using the website fully. We also hold business and training events to help grow your business and upskill you and your team.

"A solution will always present itself"

DANIEL DOHERTY Ideas Machine & Chief Wizard

Work with a Wizard

Meet your new web developer - Daniel Doherty.

For over 14 years Daniel has built his business on technology to help business owners, entrepreneurs, sports and recreation clubs & organisations publish their business online. With a keen eye for detail and constantly firing on all cylinders with ideas - Daniel collaborates with other like minded creatives in the online and offline space to deliver you your desired outcomes. "What does success look like in 12 months?"

What they say about us

Daniel has created our website and has provided expert guidance on matters concerning social media. The results have been effective, outstanding and on time. I have found him to be a cheery chap with a wicked sense of humour, and would recommend him for all your IT needs.

I was never unsure at all in dealing with MerlinFX.

In fact, after dealing with MerlinFX for the Ulysses Club website I wouldn’t go anywhere else.

We received a website that is good and easy to use.

I would recommend any person or business looking to get a good website.

Daniel is one clear thinker. He examines a situation and makes recommendations that are the best solution for the problem. This may or may not result in the answer you want to hear, but it will prove to be the best solution whether you implement it now or later after you realise he was right. Always on the trail of the latest innovations that he can bring together to improve your business and how it communicates with the market. Talk to him, soon.

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People we have worked with



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Security & Peace of Mind

Fort Knox like security. We sleep well at night knowing our sites are constantly monitored, scanned, updated and protected.

Hshtags: The Blog – Intro to Hashtag Etiquet...

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You’ve seen it before the irrelevant hashtags used on social media to ones that are so broad in their use

4 Tips to track social media better using AddThis...

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If not you should be allowing your site visitors to easily share your content across their social accounts. But are

Email viewing habits: Have they changed?...

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  Email is still the strongest web-based activity around the world. The number of email users currently stands at 3.8

Collaborative Minds

Most agencies can boast "all under one roof" and whilst that may be the case with the design element, you may find that other specialised areas are in fact outsourced too. It's just managed all by the agency.
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