Zerloch posted on September 06, 2008
15:49
Inertial is a place founded on the idea of cool people doing cool things.
To be cool you have to be doing or creating something cool, it’s about action not image.
Inertial is where being cool is more important then looking cool.
Inertial delivers stories and creates clothing for anyone and everyone who is being cool (i.e taking action).
Together we invent, we imagine, we explore, we create, we inspire, we leave a mark.
Be cool or look cool: Action or Image. It’s your choice?
