Daniel Doherty posted on January 23, 2011
08:51

It’s official: Apple’s App Store has hit 10 billion app downloads. Read on to see why this important for your business.
"Apple recently started a countdown for the 10 billionth app and launched a contest to give a $10,000 iTunes gift card to the person who downloaded it."
At the end of September 2009, the App Store hit 2 billion apps downloaded and by January 2010, there were 3 billion downloads from the App Store.
However, it took just over a week for the app store to generate 250 million downloads, a testament to the incredible growth of Apple’s iPhone and iPad App Stores and, most recently, its Mac App Store. At this pace it will be able to hit 20 billion app downloads before the end of the year. It will probably grow even faster than that though, thanks to the Verizon iPhone."
Quote: Source: Mashable
This is significant in the sense that mobile is where it is at with regards to the consumption of content.
Your customers will be reading about your business, posting reviews, sharing content on their social networks. Will this be good or bad?
Are you monitoring this feedback or do you know how?
Do you have a Social Media Strategy in place or a Social Media Strategy Partner to assist your business or organisation. MerlinFX offers all these services.
With an ever increasing uptake of smart phones and devices: iphone, ipod Touch, iPads, Tablets, Readers, Android and Windows 7 phones; your customers can access their email. Does your business have an eNewsletter for you to send content (text, images, video, audio) to? To remain top of mind?
Is your website mobile device friendly? Does it use Flash? (equals BAD!, Epic FAIL!).
Can your website push content to your customers?
What about free PUSH notifications to your customers (like SMS, but not. More on this later) to be notified the moment you post new content to your website?
At MerlinFX we do all this and can answer all these questions with a YES for our website, email marketing, ecommerce and social media solutions.
Naturally this is just the tip of the proverbial digital, mobile, social and location iceberg. To be answered continuously in further Articles and Insights.