MerlinFX | E-Commerce (Shop)

Shop eCommerce provides the scalability, flexibility and features for business growth. Shop provides a feature-rich eCommerce platform that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel.

Email Marketing Features Email Templates

Marketing Promotions

Shop 2.0's flexible pricing rules enable efficient creation of a variety of promotions to increase conversion rates

Coupled with powerful tools such as Up-Sells, Cross-Sells & more to increase Average Order Value, Shop 2.0's suite of powerful Marketing Tools provide the functionality and ease-of-use to increase your online sales.

Email Marketing Features WYSIWYG Editing

Analytics and Reporting

Shop 2.0's included reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics allow for further insight into store performance.

Email Marketing Features Email Personalisation

Product Browsing

Shop 2.0's flexible merchandising engine allows for product catalogs to be set up to support your business and the up-sell, cross-sell and related items increase average order values.

Email Marketing Features Upload or import content

Full Catalog Browsing

Shop 2.0's robust feature-set and flexible frontend design allow for highly usable sites with 100% customisability. Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the product right for them.

Catalogue Management

Manage the fully dynamic catalog via the intuitive administrative interface. The flexible catalog system includes various options for the display of items, while products can also be imported and exported for batch updates offline.

Includes Advanced Pricing Rules, Automatic watermarking and more.

Customer Accounts

Customers can access and edit their contact information and more via their own dashboard: recent orders, personal information, primary billing address, primary shipping address, shopping cart, wishlist, recently ordered items, recently reviews and recent tags.

Customer Service

Increase customer satisfaction with the self-service and backend tools included in Shop 2.0. Customers can access feature-rich accounts to view order statuses and receive tracking information directly on the site, as well as submit requests via the contact us form.

Customer Service staff are able to view customer account information, including not only the order history, but also items in customers' shopping carts and wish lists, to effectively answer questions and complete orders for customers.

Order Management

View orders, create invoice/receipt and shipment records for Sales Orders and issue Credits (refunds) for customers.

Customers can re-order previous orders from their account, while administrator users are able to view full order histories and create orders in the backend.

Payment

Shop 2.0 is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal.

Customers can also pay via cheque/money order, or purchase order.

Shipping

Flexible offerings allow Shop 2.0 to be tailored to the way you ship. Display real-time carrier rates, with support for account specific rates, flat or table rates to your customers.

Free shipping discounts can be created for order amounts, or as part of specific marketing promotions, and the ability for customers to ship items in an order to multiple addresses is sure to increase sales for customers with multiple delivery locations.

Checkout

Guest Checkout, an intuitive and efficient one-page checkout process and the ability to integrate with a variety of payment gateways and alternative payment methods makes the Shop 2.0 Checkout process a breeze for your customers.

Allow customers to ship items to multiple addresses, input messages and more, all in a secure checkout process.

Search Engine Optimisation

Attract new customers with Shop 2.0's Search Engine Friendly (SEF) URL structure and SEO tools.

Built from the ground up to support SEO, Shop 2.0 auto-generates SEF URL's, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page.

Gain further control by using Shop 2.0's URL Rewrite tool to specify the exact structure of specific product pages, and take control over the Meta information using Shop 2.0's intuitive administration interface.

International Support

Shop 2.0 is a fully global platform, allowing for the expansion of business or simply offering multiple versions of your site to meet the specific needs of customers.

Translated into over 60 languages and supporting multiple currencies, taxes and payment methods, Shop 2.0 allows for full internationalisation of your online channel.

Mobile Commerce

Enable M-Commerce with mobile-optimised versions of your site to attract and convert customers on the go. Automatically detect mobile browsers and show the mobile-optimised version of your site and provide either the full site catalog or a smaller selection of products tailored for the mobile customers.

Mobile transactions will grow exponentially over the next 5 years, and Shop 2.0 enables retailers and manufacturers to provide customers with a fully mobile, multi-channel experience.