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Web strategy, design and development
Choosing, developing and designing a web site and your identity online can be a confusing and complicated process. Our aim is to deliver the most effective site in the most simplified, efficient manner. This 5 step process covers all aspects of designing and developing your web site and is customised to suit your specific needs.
Planning
An online strategy is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don’t plan your strategy with this in mind right from the start, you could find yourself with a website that solves all your immediate needs... but not those of your site visitors and not one that will take you into the future. Think about Information Flow, Usability, architecture and growth. Enhancing the user experience to increase the effectiveness of your website. Users should be considered throughout the website design process. Usability should not be an afterthought.
Specifications
We ensure you have covered all the possibilities and understand exactly what functionalities your site must have.
Start planning your content. Graphics, copy, images, all these elements are critical in ensuring your site portrays the right image and offers the right information. Often this is what slows the process down and causes frustration for both client and developer. A professional web site copywriter is an important part of the team.
Design – Content – Visual Appeal
This is the graphical look and feel of the site. This is normally what most people think of when they refer to ‘web design’.
Development
Allow some time to spend watching the site as it is being built; this is the critical phase to have feedback. Changes are easier to make at the beginning.
Launch – Visibility & Marketing
We all know that is it NOT just a case of ‘build it and they will come’. The website needs to be marketed and it can only be marketed if the underlying SEO principles have been kept in mind right from the start. Ensure you allow a marketing budget to get the best ROI for the site – decide on the best internet marketing strategies for building links and traffic and then go forth and execute (the visibility strategy, that is).
A social media presence may also be important for your business as another means to broadcast and publish your content, reach new customers and existing customers, locate different opportunities, monitor your business, products and competitors.
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TIP: "A slow loading site can cost you 33% of potential traffic."
Remember to:
- Limit the use of slow-loading graphics such as Flash and multimedia, which can take long periods to load.
- Choose copy (text) fonts that are compatible between major browsers, and across PC and Mac platforms.
- Make sure your navigational cues, such as “home”, “search” and “contact” links, are clear and clean on the menu bar.
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