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Copywriting - Rich keyword content
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Copywriting
Have content, but feel it lacks something? Perhaps you don't quite know where to start, or you have an idea but you don't know how to get going. Our team of copywriters will get it done for you, using questionnaires, phone calls or face-to-face meetings, if you prefer. A website can lose a potential customer with something as simple as a misspelt word or content that doesn't flow. Turn that next 'potential' into a sale, and have your website content or articles written professionally.

Proofreading and Editing
Maybe your content is already written, but you want it looking polished and professional. MerlinFX can have your articles or content proofread and edited; you can rest assured they'll portray a qualified representation of your business. Grammatical, spelling and punctuation errors are tidied up, and minor restructuring of sentences undertaken so the content flows (or in some cases, makes sense).

MerlinFX can have this done as part of your website package, but we also offer it separately. Blog posts, articles for marketing, or web content – and more – are available. Ask us today!

Website Tip
TIP: "Aim for 1st position in search engine optimisation (SEO). But aim for the 3rd or 4th position in search engine marketing (SEM)."

  • Remember, SEO pushes your site to the top of the “natural” search engine rankings (the left-hand side of the search page). There’s no fee for this from the search engine.
  • SEM pushes your website to the top of the “sponsored” or “paid” search engine rankings (right-hand side of the search page). Here, you buy the keywords that will drive your website higher.
  • So ranking 1st on the left-hand side of the search engine page (SEO) is your goal.
  • But ranking 1st on the right-hand side of the search page (SEM) can be too expensive, as different brands compete among themselves to buy the top-performing keywords.
  • Good SEM practice says you should pay less for your keywords, but still appear within the top 3-8 rankings. That way your website will be seen clearly on the first search page, but you won’t pay top dollar.

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